About Us

A product of DUDEJA GLOBAL PRIVATE LIMITED
Registration Number: 24AALCD9794N1ZO

Some stories begin with a plan, ours began with curiosity. Love for flowers and the desire to create something of our own.

The legacy of Phool Dhaage goes back 65 years, when her Nani first held a yarn and began a journey with a craft that would eventually find its way into the hands of the next generations. Our founder, Mahek three generations later, at the age of 20, found herself drawn to the same art of crocheting. What started as a simple curiosity to learn something new soon became a passion, and eventually, the beginning of Phool Dhaage.

The name itself was born from two things she has always loved: phool, flowers, and dhaage, yarn. She loved the thought of flowers that never wilted, flowers that could stay with us forever. And so, she began crocheting when it was not considered cool.
What began as a personal creative pursuit gradually grew into a brand, bringing handcrafted crochet creations into homes and everyday moments.

For her, Phool Dhaage is more than a brand. It is a piece of her family’s story, a way of keeping a beautiful craft alive, and a reminder that something meaningful can grow from the smallest curiosity.

And this story is only getting bigger.

Phool Dhaage has now partnered with Dudeja Global Pvt. Ltd. to expand its reach, build a wider network, and bring the warmth of handmade crochet into more homes. As we step into this new chapter, our hope remains the same: to share the love behind every creation, one home and one flower at a time.

From her Nani’s hands to yours, with love — Phool Dhaage.